In real estate, some of the best investment opportunities are never listed publicly. These are known as off-market deals—and for savvy investors, they offer a major advantage.

Off-market deals tend to involve less competition, allowing for better negotiation and more favourable pricing. These opportunities often come from strong local networks, industry relationships, or direct outreach to landowners. Because these deals aren’t public, investors who access them early can secure assets below market value.

Investors should look for sponsors or partners who specialize in off-market sourcing, as this can be a key driver of outsized returns. Understanding how to identify and evaluate these deals is a skill worth developing for anyone serious about building wealth through real estate.